Travel trends often spotlight the world’s most famous cities—Paris, Tokyo, New York—but some of the most enriching experiences come from exploring lesser-known destinations. In 2025, as travelers seek unique adventures away from crowds, underrated cities offer the perfect blend of culture, history, natural beauty, and local charm. These hidden gems provide fresh perspectives and authentic encounters, making them must-visit spots for curious explorers. Here’s a curated list of 10 underrated cities around the world that deserve your attention in 2025.
1. Valparaíso, Chile
Nestled on Chile’s Pacific coast, Valparaíso enchants visitors with its vibrant street art, colorful hillside homes, and bohemian atmosphere. This port city’s labyrinthine alleys and vintage funiculars reveal a creative energy that contrasts with its industrial past.
Explore bustling markets, quirky cafes, and museums dedicated to the city’s maritime heritage. Valparaíso’s UNESCO World Heritage status ensures the preservation of its unique architecture. Nearby, you can enjoy coastal hikes and sample some of Chile’s finest wines.
2. Tbilisi, Georgia
Tbilisi, Georgia’s capital, blends ancient history with modern flair. Its Old Town features cobblestone streets, sulfur baths, and eclectic architecture influenced by Persian, Russian, and Ottoman styles.
The city’s burgeoning arts scene includes galleries, music venues, and vibrant cafes. Food lovers will delight in Georgian cuisine, famous for khachapuri (cheese bread) and flavorful wines. Tbilisi offers a warm and affordable welcome to travelers eager for cultural immersion.
3. Lecce, Italy
Often overshadowed by Rome and Florence, Lecce is a Baroque jewel in southern Italy’s Puglia region. Known as the “Florence of the South,” Lecce dazzles with ornate churches, piazzas, and palazzi carved from golden limestone.
Wander through its historic center to admire intricate facades and lively markets. Lecce’s slower pace and friendly locals create an intimate experience, complemented by nearby Adriatic beaches and traditional olive groves.
4. Kaunas, Lithuania
Kaunas, Lithuania’s second-largest city, is an emerging hotspot for art and design. Its interwar architecture earned it the nickname “Little Paris,” featuring a blend of modernist and classical styles.
The city’s cultural calendar bursts with festivals, theater, and music. Don’t miss the quirky Devil’s Museum or the hip cafés along Laisvės Alėja, Europe’s longest pedestrian street. Kaunas is also a gateway to Lithuania’s lush countryside.
5. Ghent, Belgium
Ghent offers medieval charm with a vibrant, youthful energy thanks to its large student population. Canals weave through the city center, lined with impressive Gothic architecture like St. Bavo’s Cathedral and the Belfry.
Ghent’s culinary scene is thriving, featuring local specialties and innovative dining. Explore its street art, cozy pubs, and boat tours, or visit during festivals that showcase music and light installations. Ghent seamlessly blends history with contemporary culture.
6. Da Nang, Vietnam
Da Nang is a coastal city that is rapidly gaining attention for its sandy beaches, nearby UNESCO World Heritage sites, and relaxed atmosphere. Unlike bustling Hanoi or Ho Chi Minh City, Da Nang offers a more laid-back yet dynamic experience.
From the stunning Marble Mountains to the Golden Bridge, which is held by giant stone hands, the city combines natural wonders with modern infrastructure. Food enthusiasts will delight in fresh seafood and traditional Vietnamese cuisine. Da Nang serves as a perfect base for exploring central Vietnam’s heritage.
7. Plovdiv, Bulgaria
Plovdiv is one of Europe’s oldest continuously inhabited cities, boasting a rich tapestry of Thracian, Roman, Byzantine, and Ottoman influences. Its Roman theater and ancient ruins contrast with colorful 19th-century houses and contemporary art spaces.
The city’s pedestrian-friendly Old Town invites exploration of galleries, cafes, and cultural landmarks. Plovdiv’s lively festivals, such as the International Fair, add to its vibrant atmosphere, making it an intriguing destination for history buffs and creative travelers alike.
8. İzmir, Turkey
Izmir, on Turkey’s Aegean coast, offers a cosmopolitan feel with a relaxed pace. Known for its seafront promenade, historic bazaars, and delicious seafood, Izmir combines cultural depth with modern living.
Visit the nearby ancient city of Ephesus or the charming village of Şirince for day trips. Izmir’s blend of Greek, Roman, and Ottoman heritage, along with contemporary arts and music scenes, makes it a versatile and underrated spot.
9. Wroclaw, Poland
Wroclaw, Poland’s “Venice of the North,” charms with over 100 bridges connecting its islands and neighborhoods. Its Market Square boasts colorful townhouses and lively cafes, while the city pulses with cultural events and a thriving theater scene.
The city is also famous for its small dwarf statues scattered around, adding a whimsical element. Wrocław combines historical significance with youthful vibrancy, making it ideal for travelers seeking authenticity.
10. Mérida, Mexico
Mérida, capital of the Yucatán state, offers a blend of colonial architecture, Mayan heritage, and vibrant street life. Its colorful plazas, markets, and museums highlight a rich cultural mix.
Known as the “White City” for its limestone buildings, Mérida serves as a gateway to Mayan ruins such as Uxmal and Chichén Itzá. The city’s culinary scene features traditional Yucatecan dishes, such as cochinita pibil, alongside lively festivals that celebrate local traditions.
Why Visit These Hidden Gems in 2025?
The coming year promises a renewed enthusiasm for travel beyond the usual tourist hubs. These underrated cities offer several advantages:
Less Crowded: Avoid long lines and packed attractions.
Authentic Experiences: Connect more deeply with local culture.
Affordable: Many provide excellent value for accommodations and dining.
Unique Attractions: Discover sites and experiences often overlooked by mass tourism.
Sustainable Travel: Smaller tourism footprints help preserve these places.
Tips for Exploring Underrated Cities
Learn Basic Local Phrases: Shows respect and opens doors.
Engage Locally: Choose family-run restaurants and shops.
Be Open to Spontaneity: Hidden gems often reveal themselves in unexpected moments.
Use Public Transport or Walk: Experience the city like a local.
Respect Local Customs: Enhance Your Experience and Build Positive Connections.
Discover Your Next Adventure Off the Beaten Path
In 2025, travel is about more than checking iconic landmarks off a list—it’s about meaningful exploration and connection. These 10 underrated cities invite you to step off the beaten path and immerse yourself in rich cultures, stunning landscapes, and warm hospitality. Whether you’re seeking history, art, food, or nature, these hidden gems promise unforgettable adventures and fresh perspectives. So pack your bags and get ready to explore the world’s best-kept secrets in the year ahead.