When most people think of travel, iconic cities like Paris, New York, or Tokyo often come to mind. While these destinations are incredible, the world is full of lesser-known cities that brim with history, culture, food, and charm—yet remain largely under the radar. As travelers increasingly seek unique experiences beyond the tourist trail, 2025 is the perfect year to discover some hidden gems that offer authenticity without the overwhelming crowds.
Below, we’ve rounded up 10 underrated cities across the globe that deserve a spot on your travel list this year. From colorful streets and ancient ruins to innovative food scenes and natural wonders, these destinations are sure to surprise and inspire.
Ljubljana, Slovenia
Tucked away in Central Europe, Slovenia’s capital is a fairytale city that often gets overshadowed by neighboring Vienna, Venice, and Budapest. Ljubljana is a compact blend of medieval castles, baroque churches, and modern art galleries. Strolling along the Ljubljanica River, you’ll find charming bridges, bustling cafés, and an atmosphere that feels both cosmopolitan and intimate.
What makes Ljubljana stand out in 2025 is its growing reputation as one of the greenest capitals in Europe. With car-free zones, eco-friendly initiatives, and plenty of parks, it’s a city that truly prioritizes sustainability. Whether you’re wandering through Tivoli Park, exploring Ljubljana Castle, or enjoying local wines along the river, you’ll discover why this city is gaining traction with savvy travelers.
Porto, Portugal
Often overshadowed by Lisbon, Porto has quietly emerged as a must-see destination in recent years. Known for its colorful riverside houses, medieval architecture, and, of course, port wine, Porto combines historic charm with a youthful energy. The city’s Ribeira district, with its cobbled streets and riverside cafés, is particularly atmospheric.
In 2025, Porto is expected to shine even brighter thanks to a wave of new restaurants and cultural initiatives. Food lovers can indulge in the city’s evolving culinary scene. At the same time, history buffs will find plenty to explore, from the iconic Dom Luís I Bridge to the ornate Livraria Lello, one of the most beautiful bookstores in the world.
Puebla, Mexico
While many travelers flock to Mexico City or the beaches of Cancún, Puebla offers a blend of history, cuisine, and charm that rivals any destination in the country. Known for its baroque architecture, Puebla boasts stunning colonial buildings, ornate churches, and vibrant street markets. The historic center is a UNESCO World Heritage Site, brimming with cultural treasures at every turn.
Puebla is also a food lover’s paradise. Famous for its rich mole poblano sauce, traditional cemitas sandwiches, and sweet treats like camotes, the city is often considered the gastronomic capital of Mexico. With fewer crowds than more famous destinations, 2025 is an ideal year to explore Puebla’s culinary and cultural gems.
Tbilisi, Georgia
Nestled between Europe and Asia, Tbilisi is a city of contrasts where East meets West. Its colorful wooden balconies, winding cobblestone alleys, and centuries-old churches stand alongside modern architecture and buzzing cafés. The town exudes warmth, both from its thermal baths and from the hospitality of its people.
Travelers in 2025 will find Tbilisi an affordable and culturally rich destination. The food—particularly khachapuri (cheese-filled bread) and khinkali (dumplings)—is reason enough to visit. Pair it with Georgian wine, which is among the oldest in the world, and you’ll experience a culinary heritage unlike any other. With its growing art scene and proximity to the Caucasus Mountains, Tbilisi is a city on the rise.
Ghent, Belgium
While Brussels and Bruges often dominate tourist itineraries in Belgium, Ghent quietly shines as a historic city with a youthful vibe. The medieval architecture, scenic canals, and Gothic cathedrals transport you back in time. Yet, the town also pulses with student energy, boasting innovative restaurants, breweries, and vibrant nightlife.
In 2025, Ghent continues to balance its historic charm with modern sustainability efforts, including car-free zones and eco-initiatives. A boat ride along the Leie River offers a different perspective of the city, while the imposing Gravensteen Castle provides a glimpse into medieval history. For travelers seeking culture, cuisine, and community, Ghent is an underrated gem.
Luang Prabang, Laos
For those longing for serenity, Luang Prabang offers a tranquil escape. This UNESCO-listed town is set against a backdrop of misty mountains and the Mekong River. Golden temples glisten in the sun, saffron-robed monks walk the streets, and French colonial buildings add a touch of charm to the city’s spiritual aura.
In 2025, Luang Prabang remains one of Southeast Asia’s best-kept secrets, offering travelers a slower pace compared to neighboring Thailand and Vietnam. Visitors can explore waterfalls, caves, and night markets while also participating in the daily almsgiving ceremony—a moving tradition that highlights Laos’s deep Buddhist roots.
Bergen, Norway
Known as the “Gateway to the Fjords,” Bergen offers a unique mix of natural beauty and cultural history. Its colorful wooden houses, bustling fish market, and scenic harbor make it one of the most picturesque cities in Scandinavia. The surrounding mountains and fjords provide endless opportunities for hiking, kayaking, and photography.
As more travelers seek sustainable travel experiences in 2025, Bergen’s commitment to eco-friendly tourism sets it apart. The city has invested in green transport options, and its vibrant cultural scene—from music festivals to world-class museums—offers plenty to enjoy after a day exploring Norway’s dramatic landscapes.
Plovdiv, Bulgaria
One of Europe’s oldest cities, Plovdiv is a cultural hub filled with Roman amphitheaters, Ottoman-era mosques, and colorful 19th-century mansions. The Old Town, with its cobbled streets and historic architecture, is a delight for history enthusiasts and casual wanderers alike.
In 2025, Plovdiv is gaining recognition for its thriving creative scene, with art districts, galleries, and open-air festivals drawing international visitors. It’s also a gateway to Bulgaria’s vineyards and the stunning Rhodope Mountains, making it a versatile destination for both culture and nature lovers.
Da Nang, Vietnam
While Hanoi and Ho Chi Minh City attract most of the attention, Da Nang has quietly been building its reputation as a modern, vibrant coastal city. Known for its pristine beaches, marble mountains, and delicious street food, Da Nang offers a more laid-back vibe without sacrificing the cultural richness Vietnam is known for.
By 2025, Da Nang is expected to continue its transformation into a premier travel hub in Southeast Asia. New luxury resorts, improved infrastructure, and a growing community of digital nomads make it appealing to a wide range of travelers. Add nearby attractions like Hoi An and the Golden Bridge, and Da Nang becomes a destination you can’t miss.
Ljubljana, Montenegro’s Kotor
Dubrovnik often overshadows Kotor, but this Montenegrin gem is every bit as beautiful—if not more so. Nestled in a fjord-like bay surrounded by dramatic cliffs, Kotor boasts a medieval old town filled with winding alleys, fortifications, and centuries of history.
In 2025, Kotor offers a perfect blend of relaxation and adventure. You can wander the charming streets, hike up to the fortress for sweeping views, or sail through the stunning Bay of Kotor. Compared to the bustling tourist hubs nearby, Kotor provides a more intimate and less crowded experience while still offering plenty of culture and natural beauty.